Sunday, February 5, 2012

Madonna brings a little old and new to halftime show

Madonna, center, performs with Nicki Minaj, left, and M.I.A. during halftime of the NFL Super Bowl XLVI on Sunday, Feb. 5, 2012, in Indianapolis.
Madonna promised no "wardrobe malfunction" during her Super Bowl halftime show and she was true to her word, offering a well-choreographed, lip-synced performance of some of her biggest hits, as well as her new single.
The Material Girl, who said that she was never more nervous than she was preparing for this show, opened her set with the dance classic, "Vogue." With dancers and acrobats surrounding her, she segued into the title track of her album, "Music," picking up some energy when LMFAO joined her on stage.
She then debuted her new single, "Give Me All Your Luvin'," with the help of Nicki Minaj and rapper M.I.A. before concluding her performance, joined by Cee Lo Green, with "Like A Prayer."
Super Bowl performances offer singers a tremendous promotional opportunity. No amount of late-night show visits can come close to the audience that watches the Super Bowl. With a new album, "MDNA," set to be released on March 26, the 12-minute concert was by far the most expensive commercial during Sunday's game. According to Forbes.com, with a 30-second ad going for $3.5 million, Madonna's show was worth $84 million.

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